The You vs. I bonus: A little while ago, Flexo of Consumerism Commentary wrote a column about keeping personal finance personal: (Thoughts On Finance Writing) Basically, he mentioned the importance of using the pronoun "I" instead of "you." He urged fellow personal finance bloggers to keep it real. Reading that column -- excellent as always -- had a profound impact on me. Here's the deal: I've written about stocks, bonds and the capital markets since the mid-1980s. I earned money by writing about OPM (other people's money).
The Mirror Factor: My blog reflection has to match my inner mirror reflection. Fears of sounding insincere or false keep me up at night. Therefore, if I write about saving energy, I feel obligated to turn off unnecessary lights throughout my home. And in fact, I just walked around my apartment and hit the off switch in two rooms and a bathroom. As such, blogging in the first person saves money.The quest for new material: I write on a dining room table that faces the ocean. (I live in a low-rent building in a high-rent neighborhood.) I see a lot from this view point, but without constantly reading and reporting, my blog, life & finances get stale and stagnant. Therefore, in order to hunt down new topics and personal finance tools, I have to live a fuller life.
Embrace the "YOU" pronoun: Of course, I'm not abandoning the second-person "you" pronoun and in 2008, many of my posts will continue to read like this: "You should try... or You should do... or You should save.... " But in those cases, that you means me. I'm not lecturing or preaching to anyone but myself. That understanding helps because as I blog about personal finance, I'm constantly reaching to improve my own financial portrait.
Other interesting posts on this topic:
From Flexo: Why Do I Share My Finances Every Month?
Holiday Zalute to Zo (Miami Heat!): 10 Reasons To Cheer for Alonzo Mourning
How to Recycle Christmas Trees: Mulch Conversion: