Monday, September 18, 2006

Another Wet Gimmick: Oxygenated Water

Oxygenated Water -- the newest fad in sports drink -- is being pitched to athletes and exercise junkies. But maybe you'd do better to spend your workout dollars on new sneakers and just drink plain water, according to a European report that is featured in the September 2006 issue of Good Housekeeping

The Pitch: Guzzle down oxygenated water before your workout and your exericise regime will be easier.

The Trendy Labels: Oxygenated water labels such as: Life O2, Athletic Super Water and Aqua Rush, are a few of the brands mentioned by GH.

The Truth: "A recent European study showed that oxygenated drinks had no effect on the amount of exercise that subjects could do," the GH article stated.

GH Nutrition expert: "It's not that you don't need fluids when you work out, but regular water will do the trick." -- Delia A. Hammock, GH Nutrition Director

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