J Universal Pictures has come up with an unusual plan to try to fill theaters when its film "Peaceful Warrior" opens later this month: The company is giving away $15 million worth of free tickets.
Through a partnership with Best Buy, the film company will give interested moviegoers as many as 10 free tickets to see "Peaceful Warrior" during its opening weekend, March 30 to April 1, Universal's president of marketing, Adam Fogelson, announced Tuesday. J
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